Background music at restaurants is not a new concept. For many years, small or large, restaurants have been using background music to provide an enjoyable dining experience to their customers. And the practice has become a staple within popular restaurants. Some restaurants stream various music playlists, whereas some tend to have limited offerings. However, many […]
Several people reported increased symptoms of stress and anxiety last year as a result of the unprecedented conditions. Two out of three adults report experiencing an increase in stress as a result of the pandemic. Their increased sensitivity to their physical and mental health has made them more aware than ever. People have started visiting […]
If you are an animal lover with an entrepreneurial spirit, opening a pet store may be the right thing for you. An animal store offers a lot of fun and personal fulfillment along with the financial rewards of dealing with furry, finned, and feathered creatures. According to the American Pet Products Association, Americans spend more […]
Owning a hair salon is probably one of the safest bets for starting your own business, especially if you have been in this industry for a while. Each year, the beauty industry generates more than $500 billion. Also, the beauty industry is often unimpacted by recessions, which makes it a stable business. However, it takes […]
Multibillion-dollar market exist for coffee globally. The US coffee industry alone is a $14 billion market. In 2020, COVID caused a slight decline, but the trend toward coffee is increasing again. The coffee industry’s growth is underway, making it an excellent time to open a coffee shop. You may not be sure where to start; […]
“Penicillin cures, but wine makes people happy.” — Alexander Fleming, the Scottish bacteriologist who discovered penicillin, said. Wine is the second preferred drink of US adult consumers at around 30%, followed by hard liquor. Many say drinking wine helps them unwind after a stressful day; it is also the number one choice of host gifting. […]
Music is a great way to improve mood, promote teamwork, and create a more positive work environment. And more importantly, if you’re a business owner, it can help you attract more customers. Background music is one of those elements that some people think it’s not a necessity. However, background music in business can make – […]
What essentially defines the atmosphere of a café, shop, restaurant, or even a workplace? Music. Most business owners solve the music issue by turning on the radio or playing music through their personal music streaming service or their music playlist on their device. Apart from being illegal, this is unprofessional and possibly not sufficient for […]
We’ve all heard the old saying, “music is the lifeblood of a business.” If you’re worth your salt in the corporate world, you’ve made the business decision to use copyrighted music in your business, and you likely have invested in the proper equipment to do so. This is because you probably know that consumer experience […]
Bar Music Bars provide us a social getaway; we connect with friends, make new friends, watch sports games, listen to music, play games, dance, wind down and have fun. What makes a bar our “favorite” bar depends on our likings and is very much aligned with our daily choices. If we are a high-end cocktail […]
When building a marketing strategy, brands usually set a budget for the year, including creative storefronts, social media marketing, ad campaigns, influencer marketing, email marketing, and referral campaigns. Even though these are all crucial parts of a marketing plan, brands usually overlook the power of in-store audio ads that can easily convert into impulsive purchases. One of […]
Suppose you own a business or about to open a new business, and you are looking into streaming music. In that case, you probably have been searching for Spotify for business to find the equivalent of Spotify service that is legal to stream in your business. Well, there is really no Spotify for business, but […]
BMI (Broadcast Music, Inc.) is a music performing right organization (PRO). It represents more than 1.1 million songwriters, composers, and music publishers from different music genres. PROs collect license fees from businesses that play music from the songwriters and singers they represent. The establishments required to license music include websites, retail stores, televisions and radio […]
The dynamics of marketing are changing based on recent research that claims decisions are influenced profoundly based on one’s emotional attachment to a particular environment and less because of rationality. Therefore, it is significant that a company puts in a lot of effort to portray a positive image of its brand to the customers and hit their […]
How Does Music for Hotels Affect Consumer Behavior? ‘To be or not to be’ is a soliloquy from Shakespeare’s masterpiece Hamilton, where he questions life’s value. The same goes for music streaming in businesses. To play it or not. Does music influence shopping behaviors? Do buyers purchase more when they listen to favorite background music? Does […]
