When building a marketing strategy, brands usually set a budget for the year, including creative storefronts, social media marketing, ad campaigns, influencer marketing, email marketing, and referral campaigns. Even though these are all crucial parts of a marketing plan, brands usually overlook the power of in-store audio ads that can easily convert into impulsive purchases. One of […]
How to pick the best music genre for your business? An interesting fact about music genres is that most of them typically have a dedicated fanbase. These often are all very similar types of people with similar interests and ideologies. When you know your audience and your target market, picking up the right soundtrack for […]
Suppose you own a business or about to open a new business, and you are looking into streaming music. In that case, you probably have been searching for Spotify for business to find the equivalent of Spotify service that is legal to stream in your business. Well, there is really no Spotify for business, but […]
Copyrights are classified under intellectual property law. They protect creative content and creative expression, including books, movies, songs, drawings, photographs, and software codes. The copyrights are obtained to prevent unfair use of said material and offer financial compensation to the copyright owners. The BMI music license fee keeps the artists in the business and helps […]
The dynamics of marketing are changing based on recent research that claims decisions are influenced profoundly based on one’s emotional attachment to a particular environment and less because of rationality. Therefore, it is significant that a company puts in a lot of effort to portray a positive image of its brand to the customers and hit their […]
‘To be or not to be’ is a soliloquy from Shakespeare’s masterpiece Hamilton, where he questions life’s value. The same goes for music streaming in businesses. To play it or not. Does music influence shopping behaviors? Do buyers purchase more when they listen to favorite background music? Does music for hotels, restaurants, or retail shops matter? […]
Have you ever imagined a world with no music and no sound effects? Well, we neither. Music has been a part of our lives for thousands of years. Music plays a significant role in our lives and affects all of us. Businesses use many strategies to attract new prospects and customers through marketing like social […]
Ever wondered why luxury hotels, fancy restaurants, and high-end spas always play soft background music in their sitting and dining areas? Why has music for retail stores, restaurants, or even hotels become a game-changer in today’s modern business world? The primary reason for this remarkable change is that music adds value to the […]
Have you noticed every brand outlet has some classical or jazzy music played in the background when we visit a shopping center? Yet more interestingly, this phenomenon varies according to what time you visit. Usually, people shop actively in the evening. Hence the music you listen to is quite soft and lively at that time […]
Staying connected with customers is a crucial part of any business. However, it may seem challenging to achieve this during a pandemic while we are practicing social distancing and on self-quarantine. You are not the only business owner who feels out of touch with their customers these days. We are here to help you. We […]
