“Penicillin cures, but wine makes people happy.” — Alexander Fleming, the Scottish bacteriologist who discovered penicillin, said. Wine is the second preferred drink of US adult consumers at around 30%, followed by hard liquor. Many say drinking wine helps them unwind after a stressful day; it is also the number one choice of host gifting. […]
Music is a great way to improve mood, promote teamwork, and create a more positive work environment. And more importantly, if you’re a business owner, it can help you attract more customers. Background music is one of those elements that some people think it’s not a necessity. However, background music in business can make – […]
What essentially defines the atmosphere of a café, shop, restaurant, or even a workplace? Music. Most business owners solve the music issue by turning on the radio or playing music through their personal music streaming service or their music playlist on their device. Apart from being illegal, this is unprofessional and possibly not sufficient for […]
We’ve all heard the old saying, “music is the lifeblood of a business.” If you’re worth your salt in the corporate world, you’ve made the business decision to use copyrighted music in your business, and you likely have invested in the proper equipment to do so. This is because you probably know that consumer experience […]
Bar Music Bars provide us a social getaway; we connect with friends, make new friends, watch sports games, listen to music, play games, dance, wind down and have fun. What makes a bar our “favorite” bar depends on our likings and is very much aligned with our daily choices. If we are a high-end cocktail […]
When building a marketing strategy, brands usually set a budget for the year, including creative storefronts, social media marketing, ad campaigns, influencer marketing, email marketing, and referral campaigns. Even though these are all crucial parts of a marketing plan, brands usually overlook the power of in-store audio ads that can easily convert into impulsive purchases. One of […]
Suppose you own a business or about to open a new business, and you are looking into streaming music. In that case, you probably have been searching for Spotify for business to find the equivalent of Spotify service that is legal to stream in your business. Well, there is really no Spotify for business, but […]
BMI (Broadcast Music, Inc.) is a music performing right organization (PRO). It represents more than 1.1 million songwriters, composers, and music publishers from different music genres. PROs collect license fees from businesses that play music from the songwriters and singers they represent. The establishments required to license music include websites, retail stores, televisions and radio […]
The dynamics of marketing are changing based on recent research that claims decisions are influenced profoundly based on one’s emotional attachment to a particular environment and less because of rationality. Therefore, it is significant that a company puts in a lot of effort to portray a positive image of its brand to the customers and hit their […]
How Does Music for Hotels Affect Consumer Behavior? ‘To be or not to be’ is a soliloquy from Shakespeare’s masterpiece Hamilton, where he questions life’s value. The same goes for music streaming in businesses. To play it or not. Does music influence shopping behaviors? Do buyers purchase more when they listen to favorite background music? Does […]
Have you ever imagined a world with no music and no sound effects? Well, we neither. Music has been a part of our lives for thousands of years. Music plays a significant role in our lives and affects all of us. Businesses use many strategies to attract new prospects and customers through marketing like social […]
How Does Music Affect Business: The Impact of Music in Retail Shops. Ever wondered why luxury hotels, fancy restaurants, and high-end spas always play soft background music in their sitting and dining areas? Why has music for retail stores, restaurants, or even hotels become a game-changer in today’s modern business world? The primary reason for […]
Have you noticed every brand outlet has some classical or jazzy music played in the background when we visit a shopping center? Yet more interestingly, this phenomenon varies according to what time you visit. Usually, people shop actively in the evening. Hence the music you listen to is quite soft and lively at that time […]
Staying connected with customers is a crucial part of any business. However, it may seem challenging to achieve this during a pandemic while we are practicing social distancing and on self-quarantine. You are not the only business owner who feels out of touch with their customers these days. We are here to help you. We […]
‘Tis the Season The holiday season is around the corner, businesses will start to play Christmas Music soon. In this article, we will be sharing our knowledge on how to use Christmas Music right to keep your customers and employees happy. Music played in stores has effects on both shoppers and your employees. Most businesses […]
