Staying connected with customers is a crucial part of any business. However, it may seem challenging to achieve this during a pandemic while we are practicing social distancing and on self-quarantine. You are not the only business owner who feels out of touch with their customers these days. We are here to help you. We will share our experience and the tools that will help you to re-connect with your customers.
Non-Essential and Essential Businesses
If your business is non-essential, you probably had to close your doors to your customers, but you can still stay engaged with your customers through social media, emails, and text messages. A few things you can try; create an online survey and ask your customers what improvements or menu additions they would like to see when you re-open, create an online trivia game, and offer free drinks or food to the winners. You can also have a weekly virtual happy hour and re-connect with your customers.
If your business is essential, like a grocery shop, pharmacy, or a laundromat and open for business, you may still feel disconnected from your customers during these uncertain times. However, with a few simple changes, you can re-connect with your customers.
Music is an Instant Mood Booster
Analyst firm Forrester found that 85% of consumers buy from companies which they have emotional connections with and are likely to spend more because of that connection. Background music is one of the tools that helps you connect with your customers. The right soundtrack that reflects your brand’s identity and the demographic profile of your customers will foster customer loyalty and retention.
As an example, classical music is usually a better choice for a gourmet grocery store. Classical music evokes high quality and sophistication; therefore, it drives customers to purchase higher-priced items. However, in these trying times, we recommend streaming uplifting, positive, and happy tunes. Upbeat music subconsciously puts customers in a good mood. Isn’t all we need right now, a good mood? When your customers feel better in your store, they are bonding emotionally with your brand and become loyal customers.
Another tool to strengthen your bond with customers is in-store audio messages. Over the years, thousands of Jukeboxy Music for Business customers have been utilizing Jukeboxy Music in-store audio message service. With this powerful marketing tool, they reach out to their customers to thank them for choosing their brand, to promote specials, to inform them about upcoming events, or to provide information about their businesses.
In-store Audio Messages During a Pandemic
During a pandemic, however, promotional messages for marketing purposes may not be the best practice. To create that emotional connection with your customers, we recommend friendly, supportive, and informational messages during these times. Instead, you can inform your customers with back-in-stock essential items or let them know what measures you are taking to prevent the spread of COVID-19.
You can also use in-store audio messages to reach out to your employees with motivational and supportive messages.
Announcements You Can Add To Your In-Store Audio System
Here are some samples from Jukeboxy Music for Business customers who are connecting with their customers through in-store audio messaging during the COVID-19 pandemic.
“Thanks for visiting our store today. Don’t forget to grab some free recipe cards on the produce aisle. These easy-to-make recipes take only 30 minutes to make, and they all include immune system boosting ingredients.”
“Are you feeling under the weather? You can place your order online to pick it up at the curbside or have it delivered to your home for free.”
“ Thanks for shopping at our store today. Would you join me for 60 seconds to express our gratitude to our hard-working employees who are working long hours to fill our stocks every day?”
“We want to thank you for following our social distancing measures and being patient with us during these trying times. We also want to thank our cleaning crew, who are tirelessly cleaning our store every hour, starting at 5 am each morning to stop the spread of the virus. Stay safe and healthy. Thank you!”
“Thanks for shopping with us today. Hand sanitizers are back in stock with limited quantities. You can purchase the hand sanitizers during check-out. Did you know washing your hands with soap for 20 seconds is as effective as a hand sanitizer? You can visit our website to learn more how to stop the spread of the virus and how to protect yourself and your loved ones.”
“Have you tried our refill by phone service yet? It only takes two minutes to refill your prescription with our automated system. Once your prescription is ready, you will receive an automated phone call, then you can pick-up your prescription without waiting.”
“Thanks for shopping at our store today. Don’t forget to pick-up your free copy of the “Ways to Boost Your Immune System” booklet during check-out. Stay safe and healthy.”
“Thanks for following our stop the spread measures by wearing face masks. We see some very creative masks today. Don’t forget to wash your home-made masks when you get back to your home. We can’t wait to see your smiling faces soon. Stay safe.”
“Due to COVID-19, we have disabled any washing cycle that requires less than 60°C. If your laundry requires warm or cold wash, we don’t recommend washing them in the machines at this time. We apologize for the inconvenience. Stay safe and healthy.”
“Thanks for washing your clothes with us today. Please take a minute to read the notices that are available on the walls throughout the store. We had to take new measures to stop the spread of COVID-19. Some washing cycles will not be available until further notice. Thank you and stay safe.”
“Dear customers. Due to COVID-19, we are forced to limit the number of customers in our laundromats until further notice. For that reason, only 20 washers and 20 dryers will be available during this time. Every 2 hours, we will rotate available washers and dryers to run the machines empty with a special detergent that will disinfect them and prevent a safer laundromat for all. Thank you for understanding. Stay safe.”
Utilize digital channels and social media more
Uplifting music, along with thoughtful and positive in-store audio messages, will create emotional bonding with your customers. You can keep this connection going even after they leave your store. If available, emailing or texting coupons for their next shopping trip, remembering them on their birthdays with a complimentary item, or providing positive content on social media will help to keep the connection live.
Stay safe and healthy!