As the marketing world continues to evolve, so too must how brands reach their consumers. In a cluttered marketplace, it is more important than ever for brands to find unique and impactful ways to connect with their target audiences. Music plays an influential role in shaping a brand’s identity and reputation. From coffee bars to hair salons, there’s a soundtrack to match any brand’s identity. In today’s noisy world, it’s more important than ever for brands to have a solid and unique voice. One way to cut through the noise and connect with consumers on a deeper level is through music. Music has the ability to evoke emotion and create a connection that is difficult to achieve through other marketing channels. One of the best ways to create a stand-out brand is to have a killer soundtrack your brand. For brands looking to create a lasting impression, incorporating music into their marketing strategy is a sound investment.
How does it benefit your brand?
- Your brand’s soundtrack is the perfect way to set the tone for your brand and create an emotional connection with your audience.
- It can help you stand out from the competition.
- It can make your brand more memorable.
So how do you create a soundtrack for your brand? There are many different ways to use music in your business, and you need to make sure you’re choosing the right music for your needs. With so many options out there, it can be hard to know where to start. But don’t worry, we’re here to help. We’ll give you tips on how to choose high-quality soundtracks for your business.
1. Start with your brand’s core values.
What are the main messages you want to communicate? Your soundtrack should reinforce these values. Creating a professional tone for your business is essential, and music can help you do that.
A brand’s identity is the most valuable marketing asset any company can have. It distinguishes your company from the competition, determines your competitive advantage, and influences consumer behavior. Every aspect of your business should be consistent with your brand’s identity. It’s one of the first things consumers notice about your company. For that reason, it’s crucial to include your brand’s core values and unifying messages in every form of your business communication.
Here are some examples of brands’ core values:
Fast is better than slow. (Google)
We persevere. (Uber)
We dare to design the future of sport. (Nike)
Courageous. (Volkswagen)
Inclusion and Diversity. (Apple)
2. Consider your target audience.
What kind of music do they like? What will resonate with them?
Why does it matter? According to a study, 40% of customers spend more time in the store if they feel the music is suitable. Moreover, 21% recommend you if the music resonates with them.
Consider these:
- The age of your customers
- Are they families, singles, or couples who visit you most often?
- What genre of music represents your brand, and your customers are comfortable with?
Hip-hop and R&B are currently the most popular genres in the United States, but rock music is also a big draw. That is also something you should consider.
3. Think about the type of atmosphere you want to create.
It’s much more than just filling the silence; music is an effective marketing tool. Answering the following question is the first step: Do you want your customers to feel relaxed and comfortable or energized and ready to shop? Second, consider the music itself. Is it catchy and upbeat, or slow and soothing?
The type of background music you stream will change the perception of your brand. People will feel positive about your brand if it’s happy music. Dark or music with no character, however, will have the opposite effect.
If you have an exclusive, more expensive product or service, don’t play cheap music, and vice versa. No one wants to listen to opera at a grocery store, just like you wouldn’t don’t want to hear hip-hop music in a luxury car showroom.
4. Keep it fresh.
Don’t use the same tired tracks everyone else is using. It’s easy to get stuck in a rut and play the same old tunes day in and day out. Be unique and find music that reflects your brand’s personality. Here are some tips on how to keep your business music fresh:
- Change up your playlists regularly. It will keep your employees and return customers from getting bored with the same old songs.
- Make sure your music reflects your brand. Your music should be representative of your company’s image.
- Don’t be afraid to try new things and try to change the pattern. Your business might benefit from something you’ve never considered before.
- Be on the lookout for new music genres that might fit your business well.
Following these tips can keep your business music fresh and your customers coming back for more.
5. Ensure that sure your soundtrack is high quality.
There are a few different ways to find high-quality playlists for your business. You can purchase CDs or download songs from online music stores; however, they usually do not achieve the best soundtrack for your brand. Moreover, it could be illegal to stream this type of music at your business. The most straightforward way to play a high-quality music list in your store is to sign up for business streaming services like Jukeboxy Music for Business. You can choose from expertly curated playlists taking the hassle out of selecting the right tracks.
6. Make sure your soundtrack can be used legally.
Streaming services like Spotify or Apple Music do not cover public performance licensing since they are for individual use, not for business. You must purchase a blanket license from the PRO’s to use published music legally in a business establishment.
Extra Resource: Can I use Spotify, Apple & Others?
By contrast, Jukeboxy Music For Business offers a vast playlist library, smart tools, and access to business needs. More than forty million tracks are available for an affordable monthly fee, all legally usable in a business environment.
Inventing and creating the musical world of your brand is no easy task. Jukeboxy can help you soundtrack your brand with over 45 million tracks and expertly curated music playlists for various business types.
