What are the main music genres? Music. A most ubiquitous word—one that encompasses everything from Mozart to DaBaby to the 16-year-old kid with GarageBand and a newly established SoundCloud account. Although widely disputed and often with unclear boundaries, music genres are our best attempt at defining music. There are thousands of genres, subgenres, and microgenres. […]
It requires creativity, psychological insight, and science to design a retail store, whether it is a coffee shop, small boutique, or a high-end fashion store. Did you know that the atmosphere of your retail store affects your customers’ purchase decisions? In this article, we’ll cover the common tactics of planning a fashion store layout and […]
United States Copyright Law was established to protect the rights of artists, authors, composers, and publishers for their musical works. Everyone who performs or distributes music in a public space must own the rights to that music. A violation of the federal copyright laws of the United States would result in severe legal and financial […]
ASCAP vs. BMI vs. SESAC vs. GMR Have you ever considered having professional background music playing in your establishment? When the right music plays at the right time, it can significantly impact your customers’ behaviors. For that reason, the professional use of background music is becoming increasingly popular in business establishments, such as restaurants, hairdressers, […]
When picking the ideal sound system for your business, the options can be overwhelming. Should you go with a budget product, high-end, loudest, most clear? The possibilities go on and on. We wrote this article to help your business make the best decision when buying a system that will mesh seamlessly with your brand and […]
Music is a great way to improve mood, promote teamwork, and create a more positive work environment. And more importantly, if you’re a business owner, it can help you attract more customers. Background music is one of those elements that some people think it’s not a necessity. However, background music in business can make – […]
What essentially defines the atmosphere of a café, shop, restaurant, or even a workplace? Music. Most business owners solve the music issue by turning on the radio or playing music through their personal music streaming service or their music playlist on their device. Apart from being illegal, this is unprofessional and possibly not sufficient for […]
We’ve all heard the old saying, “music is the lifeblood of a business.” If you’re worth your salt in the corporate world, you’ve made the business decision to use copyrighted music in your business, and you likely have invested in the proper equipment to do so. This is because you probably know that consumer experience […]
Bar Music Bars provide us a social getaway; we connect with friends, make new friends, watch sports games, listen to music, play games, dance, wind down and have fun. What makes a bar our “favorite” bar depends on our likings and is very much aligned with our daily choices. If we are a high-end cocktail […]
When building a marketing strategy, brands usually set a budget for the year, including creative storefronts, social media marketing, ad campaigns, influencer marketing, email marketing, and referral campaigns. Even though these are all crucial parts of a marketing plan, brands usually overlook the power of in-store audio ads that can easily convert into impulsive purchases. One of […]
