Living in a condo building vs. house living is a matter of preference for most, but it is also a matter of lifestyle. According to research, more and more people live in an apartment building than at any point over the last 50 years.
Condo living comes with many benefits like easy maintenance, increased security, community connection, and great amenities such as a gym, pool, or clubhouse. With an increased interest in condo living, residential buildings need to appeal to current and future residents to compete with their competitors.
For the people who live in your residential complex, the quality of the living spaces is vitally important. But amenities are also essential. A 2017 study conducted by the National Multifamily Housing Council and Kingsley discovered that tenants would move to another building if they found a property with the right mix of amenities. Offering background music in addition to the amenities in your apartment complex can help set it apart from the competition.
Let’s look at the benefits of streaming background music in a residential building.
Conveys quality
The following criteria come to mind when it comes to high-quality housing, which is the same for all high-end buildings.
- Materials and fittings of high-quality used for construction
- Well-designed interior built with ergonomic design
- Well utilized spaces
Putting a residential building ahead of its competitors in the current market will take more effort than just these criteria. The friendly, helpful, and respectful staff, easy communications with the management, scent marketing, and the right background music can make a residential building even more desirable.
Must Read: A Guide to Playing Music in Your Business
In the past years, developers have less recognized the power of music as an opportunity to create the perfect living environment. However, this is changing as we see more and more residential buildings sign up with Jukeboxy Music in recent years. Both the building developers and the management companies realize the advantages of the music, which helps them to be ahead of their competitors and make the building more appealing to their residents.
Research has shown that the food quality is much better when background music matches the atmosphere and target audience in a restaurant. A similar scenario applies to residential buildings. A fitting soundtrack for residential buildings increases people’s perception of that building.
Our experts well explained that How to Increase Sales Using the Right Background Music.
Adds value to the atmosphere
The lobby of your building is the first impression of a potential renter or buyer. Therefore, the atmosphere, including the decor, the color scheme, the scent, impacts one’s perception of the building as soon as they set foot in the lobby. Your building may have incredible amenities, but those first few minutes in the reception area may impact the decision of a potential future resident.
When you think about how much value background music adds to the atmosphere of a restaurant, shop, or even an office, it’s easy to agree that the same is true for residential buildings.
Creates a positive mood-boosting effect
Music has always been a popular way to cheer up people. It has become an integral part of our culture. People listen to music at work, at home, parties, and in their cars. Almost everywhere. Numerous studies prove that upbeat music improves mood, makes you feel happier instantly, and helps your brain function better.
Why not offer background music to your residents and staff members in the common areas of your residential building? Imagine a resident entering the lobby after a long and stressful day and hearing the music that can instantly change their mood and make them feel at home? Or, think about your staff members who are working tirelessly for long hours to make your residential building a top-notch place to live. Would they be happier in a lobby with no music or with music that can help them be motivated? The short answer is the latter.
Increases the value of your building
Background music alone in your residential building will not increase the value of your building. However, it will support the other aspects of your building and help increase the value.
Many condo buildings use different marketing tools to stay ahead of the game and attract new tenants. These tools are scent marketing, hiring interior designers for common area decorations, or using specific color schemes for different areas. All these combined impacts a potential renter or buyer’s decision. Adding background music to this combination that matches your building’s target market and atmosphere will surely increase the value.
As you can see, there are clear benefits to background music for residential buildings. Let’s discuss the factors to consider when choosing the right music streaming for residential buildings.
How to choose music streaming for residential buildings?
The first and most important is to develop a soundtrack adapted to the target group of your residential building. For example, music from the 60s to 80s would attract people in their 50s and 60s. If you have a younger target group – under 35 – you’re better off not selecting music from the 1950s. In other words, your target market will help you choose the best music for the building and residents.
Another important aspect is that the music should fit the part of the day. You can play upbeat, cheerful music in the morning and leave the slower, relaxing music for the late afternoon and evening. The volume level of the background music is as important as the choice of music. In residential buildings, the volume level should always be the same regardless of the part of the day. Loud or constantly changing volume levels can disrupt the staff members and won’t be pleasant for the tenants.
If your building has multiple areas that require different types of music, it is crucial to choose a service that can provide you with a multi-zone music streaming option. A cheerful and instrumental music might be a good fit for the lobby, but it’s not the best match for the gym area.
About music licensing
When you play a song at your residential building, it is a public performance. Every time a song starts playing in public spaces, it generates royalty fees for the songwriters, composers, and recording artists. The U.S. Copyright Law requires all establishments to obtain the necessary licenses for the public performance of a song.
The law applies to both recorded and live performances
- In public spaces
- On radio, television, internet
- In restaurants, retail stores, coffee shops, bars, nightclubs, offices, etc.
Copyright owners are entitled to royalty payments each time their song is played in public under this law. In the event of a violation of this law, companies can face fines of tens of thousands of dollars. To prevent hefty fines or, even worse, a lawsuit by a Performing Rights Organization, residential buildings like any other business should always use commercially licensed music service.
Here’s how you can do it.
Choose a reliable business music streaming provider
Firstly, Apple Music, Pandora, Spotify, and Youtube are incompatible with the Copyright Law for business use.
Checkout the guide about music licenses
If you subscribe to one of these services, you get a non-commercial, private use license. What does that mean? It means that you can only use these providers for your own entertainment; at home, in the car, or through your headphones. These services are not for business use and they all mention this in their terms and conditions section.
However, with Jukeboxy, the music at your residential building is fully licensed by ASCAP, BMI, SESAC, and GMR. Jukeboxy takes care of all the necessary licenses on behalf of your company and ensures that your business is 100% compliant with the Copyright Law for music streaming.
With a subscription, besides the commercial licenses, you get access to a vast selection of music, over 45 million song library, and more than 350 playlists.
Get Jukeboxy Music for only $24.95 a month with a 14-day free trial and multi-location discounts. Click here
The ultimate question: What playlist should I create for my residential building?
This question probably still stays in mind after reading the article. We can also address that problem, as the Jukeboxy subscription package includes dedicated support, hundreds of curated playlists, and complimentary consultation for playlist selection.
