Music is a great way to improve mood, promote teamwork, and create a more positive work environment. And more importantly, if you’re a business owner, it can help you attract more customers. Background music is one of those elements that some people think it’s not a necessity. However, background music in business can make – or break – a shopping experience.
Let’s check out the statistics
- In general, 84% of people believe that background music creates a positive atmosphere.
- 90% of customers would choose a music-playing store over one without.
- In a survey, 69% of consumers said playing pop music improved their shopping experience in-store, while 64% said playing rock music improved it.
- According to one research, 77% of businesses believe their staff is more productive with overhead music.
- Compared to a random music, a brand-fit soundtrack increases sales by an average of 37%.
- When a random mix of hits played, the sales reduced by 4.3% compared to no music at all.
Reasons why playing the right music will benefit your retail business
Customers are more likely to return when the music is right
Research shows that when the music matches the brand, the consumer will remember the brand, and 31% of customers would return to a business if the music was right.
Reduces the perceived wait time
When it comes to your store, silence can make waiting in line seem like it lasts forever, just as silence makes a phone hold time seem longer.
Increases the time customers spend in stores
Music in your store has the effect of retaining customers for longer. In addition to filling the space, it enhances the comfort of the environment. A recent study shows that when music was playing in a store, customers stayed for nearly 42% longer.
Has an impact on shopping speed
Music with fast tempos encourages customers to move faster and buy faster, while slow music makes them shop in a slower pace. When choosing the soundtrack in your business, it’s a good idea to determine how quickly you want your customers to shop.
Music conceals the voices and movements around
Background music helps retail shops to create personal space for their customers by masking the movements of other shoppers and the staff. According to the experts, the best background music for retail shops is when the consumer doesn’t remember what was playing. It means that it wasn’t intrusive, loud, or annoying, but it was pleasant to shop around.
Improves employee productivity
In-store music is not just for consumers; it has a direct effect on the employees as well. You can boost employee motivation, concentration, and productivity with a successful music strategy.
How to get it right?
Choosing the right music that fits your brand
The type of background music in businesses can trigger specific purchases. Purchasing more expensive items was found to be influenced by classical music, for example. The reason could be that classical music elevates feelings of quality and elegance, thus influencing purchasing decisions. Consider playing classical tunes as background music for a high-end retail store. According to a published study, more French wines were sold when French music was playing in a wine store. It was surprising to learn that the shoppers had no idea that the music affected their wine choices.
Your playlists should appeal to your target audience
Find the soundtrack that best matches your brand and explore further by understanding your consumer base. Think about how the background music will affect your target audience. Your background music playlist should include songs and sounds relevant to your ideal shopper’s preferences and interests. You should choose the music playlists based on their tastes and eliminate the songs or genres that aren’t appropriate.
According to another study, consumers in grocery stores who heard slower music purchased more items than those shopping with fast music. When the music was in a minor key, they spent even more. Do you have a music strategy that supports your specific sales goals?
If you are looking for music for your grocery store click here.
Integrated overhead messaging provides seamless communication
You can include branded audio messaging in addition to the background music in your retail store. Strategic overhead messages can maximize your sales goals. With in-store audio message advertising you can:
- Inform your shoppers about sales and specials
- Promote your products and services
- Highlight specific departments
Bonus Read: Our expert spent time to research and write a guide on why do brands need to pay attention to in-store audio advertising. Click here to read.
Things to avoid
Avoid using your personal playlists
Choosing your store’s music based on your personal preferences is a bad idea. While you enjoy a particular style of music, it doesn’t mean that it is the right choice for your shoppers. Also, you should make sure that the employees and store managers don’t change the music based on their personal musical tastes. Customer preferences always determine the best background music for your store. Let them hear what they want.
Avoid frustrating your staff with repetitive music
Your customers’ favorite shopping music should be your top priority. However, it would be best if you also considered the mood of your employees. Your store staff is subject to overhead music for a long period of time. Your store may suffer from poor performance when it plays repetitive and unpleasant music for your team.
Avoid using music services that are not licensed for business use
It’s important to know that it’s illegal to broadcast music in public places like a store without a specific license. Therefore, business establishments are prohibited from using personal music services such as Spotify, Pandora, and Apple Music. Doing so can lead to severe penalties, such as monetary fines up to a hundred thousand dollars.
Read more about penalties here
Need to know: legal and licensing
Music copyright laws are strict for any public performance of a published work. When you stream music using a computer or an app, you might not think your business is publicly performing music. However, the legal definition of public performance includes any instance of that song being played publicly before a significant number of people.
Public Performance Licenses (PPL) are required to play music in public where customers and employees are present. How can you obtain this PPL license through the easiest and most cost-effective way to play music legally in your store? The answer is Jukeboxy – a commercially licensed music streaming service provider.
Jukeboxy gives your business access to an extensive music library, professionally curated soundtracks, and smart tools to play great music with a legally regulated public license. Any establishment that plays music for its customers can benefit from Jukeboxy Music for Business. You can try the service for free and set it up in no time!
Join Jukeboxy Music for only $24.95 a month or let’s have a FREE 14 DAYS TRIAL.