Traditional vs. Digital The traditional way to deliver radio ads is to purchase airtime from commercial radio stations. However, it is usually expensive to advertise on the radio. It’s like casting a wide net; you reach many people but cannot properly track how many people listened to your ad. Additionally, it is a competitive market […]
Planning for your Christmas music playlist is not just a way to get ready for the holidays; it’s also a fun project that allows you to explore the wide world of music. You can find all kinds of suggestions on how to create an all-time Christmas playlist online. You can even look at lists of […]
As the marketing world continues to evolve, so too must how brands reach their consumers. In a cluttered marketplace, it is more important than ever for brands to find unique and impactful ways to connect with their target audiences. Music plays an influential role in shaping a brand’s identity and reputation. From coffee bars to […]
It’s that time of year again. The time of year when everywhere is decorated, the trees are lit, and sales are up. But this year, you’ve got a real chance to shine. Shopkeepers, customers, and guests all need a little Christmas cheer. A little Christmas music can give them the holiday spirit, whether in your […]
It requires creativity, psychological insight, and science to design a retail store, whether it is a coffee shop, small boutique, or a high-end fashion store. Did you know that the atmosphere of your retail store affects your customers’ purchase decisions? In this article, we’ll cover the common tactics of planning a fashion store layout and […]
United States Copyright Law was established to protect the rights of artists, authors, composers, and publishers for their musical works. Everyone who performs or distributes music in a public space must own the rights to that music. A violation of the federal copyright laws of the United States would result in severe legal and financial […]
ASCAP vs. BMI vs. SESAC vs. GMR Have you ever considered having professional background music playing in your establishment? When the right music plays at the right time, it can significantly impact your customers’ behaviors. For that reason, the professional use of background music is becoming increasingly popular in business establishments, such as restaurants, hairdressers, […]
Refresh your business’s musical style with different types of genres. Looking for a reliable music streaming platform that fits your business can be exhausting. The variety in prices, number of licensed songs, features, and the massive lists of music genres all add to a very overwhelming experience. We understand this, and we want to aid […]
For many businesses, the decision to have your telephone system play music on hold seems to be an obvious one. Yet, when done without much thought or consideration, your hold music can be detrimental to business. Throughout this comprehensive article, we will go over all the ins and outs of hold music and which kind […]
Coffee houses provide their patrons a place to meet, read, write, work, study, and socialize. They have comfy couches, desks, complimentary wi-fi, newspapers, magazines. It almost feels like you are in your living room and enjoying a cup of coffee while reading the news. The background music in a coffee house should also compliment the […]
