The dynamics of marketing are changing based on recent research that claims decisions are influenced profoundly based on one’s emotional attachment to a particular environment and less because of rationality. Therefore, it is significant that a company puts in a lot of effort to portray a positive image of its brand to the customers and hit their […]
‘To be or not to be’ is a soliloquy from Shakespeare’s masterpiece Hamilton, where he questions life’s value. The same goes for music streaming in businesses. To play it or not. Does music influence shopping behaviors? Do buyers purchase more when they listen to favorite background music? Does music for hotels, restaurants, or retail shops matter? […]
Have you ever imagined a world with no music and no sound effects? Well, we neither. Music has been a part of our lives for thousands of years. Music plays a significant role in our lives and affects all of us. Businesses use many strategies to attract new prospects and customers through marketing like social […]
Ever wondered why luxury hotels, fancy restaurants, and high-end spas always play soft background music in their sitting and dining areas? Why has music for retail stores, restaurants, or even hotels become a game-changer in today’s modern business world? The primary reason for this remarkable change is that music adds value to the […]
Have you noticed every brand outlet has some classical or jazzy music played in the background when we visit a shopping center? Yet more interestingly, this phenomenon varies according to what time you visit. Usually, people shop actively in the evening. Hence the music you listen to is quite soft and lively at that time […]
Staying connected with customers is a crucial part of any business. However, it may seem challenging to achieve this during a pandemic while we are practicing social distancing and on self-quarantine. You are not the only business owner who feels out of touch with their customers these days. We are here to help you. We […]
‘Tis the Season The holiday season is around the corner, businesses will start to play Christmas Music soon. In this article, we will be sharing our knowledge on how to use Christmas Music right to keep your customers and employees happy. Music played in stores has effects on both shoppers and your employees. Most […]
Bасkgrоund muѕiс in Hotel is аn intеgrаl раrt оf a hоtеl’ѕ brand idеntitу, but many hotels аrеn’t uѕing bасkgrоund muѕiс tо their full advantage. If uѕеd ѕtrаtеgiсаllу, the muѕiс рlауеd in your hotel саn have a роѕitivе еffесt оn уоur сuѕtоmеrѕ. It can also influеnсе thеir dесiѕiоn tо ѕtау thеrе аgаin in futurе and […]
Have your customers ever complain about the music playing at your business because of not so family-friendly lyrics? Music is a crucial part of any business. Good background music can and will help your business to achieve higher sales. But, it can also harm your business if it is not used correctly. If you […]
Are you feeling the Monday blues or demotivated? Listen to these songs for an instant mood lift and to feel happier. 1. Beautiful Day – U2 2. Get Up – R.E.M.3. Eye of The Tiger – Survivor4. We Are The Champions – Queen 5. Stronger (What Doesn’t Kill You) – Kelly Clarkson6. I’m Still […]
